Asiainstitut of Management (AM School of Business Studies, AMSBS)

ASIAINSTITUT

of management

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University of canberra

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Bachelor of Business Administration (761AA)

Doctor of Business Administration

Master of Business Administration

Bachelor of Business Administration

Australian Government Higher Education (CRICOS) Registered Provider: University of Canberra #00212K

The Bachelor of Business Administration (761AA) program by the University of Canberra is designed for students who intend to work in a commercial environment, either in the private or public sectors. It is a creative and flexible program study in commerce and business. Students obtain a broad understanding of the business disciplines thus will develop a broad range of analytical skills necessary to function successfully in a business environment.

The objectives of the Bachelor of Business Administration program are to develop well-rounded business professionals who are equipped to solve problems within a multi-disciplinary business environment. It also allows students to pursue their own interests in which are essentially business programs. They will graduate with the skills and knowledge which we expect to be in high demand as Singapore enters the next century. Graduates find careers in general management, and in the fields of accounting, finance, human resource management, marketing and/or an extension in their existing professional areas in engineering, computing etc.

Program Structure

The Bachelor of Business Administration program is an intensive coursework and assignment program, which may be completed in a minimum of 1½ years of continuous work or a maximum of 3 years depending on the advanced standing (exemptions).

Admission Requirements

Interested applicants (Singaporean or Permanent Resident only) must possess ONE of the following entry requirements:

2 GCE “A” level at least grade C.
Diploma from local polytechnics in Singapore.
Diploma from overseas polytechnics.
Advanced Diploma of Business Administration and/or Diploma of Business Administration from Asiainstitut of Management, AM School of Business Studies.
Other qualifirecognised professional institutions.

Note: Advanced standing are given on a case-by-case basis and approved by the University of Canberra's Academic Committee based on the prior qualification/s.

Course Requirements

Students must complete 72 credit points comprising of the following:

a) required units (30 credit points),

b) marketing major (24 credit points), and

c) open electives (18 credit points).

a) Required units (30 credit points)

Code	Units	Credit Points
5617	Accounting for Managers	3
6355	Introduction to Economics	3
4207	Introduction to Management	3
6357	Introduction to Marketing	3
5123	Business Statistics	3
6349	Entrepreneurship	3
6392	Business Finance	3
6348	Information Systems in Organisations	3
4977	Introduction to Business Law	3
6356	Introduction to International Business	3

b) Marketing major (24 credit points)

Code	Units	Credit Points
6390	Consumer Behaviour	3
6380	International Marketing	3
6379	Internet Marketing	3
6371	Marketing Management & Planning	3
6372	Marketing Research Methods	3
6354	Managing Human Resources	3
6366	Services Marketing	3
6418	Strategic Management	3

c) Open electives (18 credit points)

Code	Units	Credit Points
7075	Leadership, Innovation and Change	3
4818	Organisational Behaviour	3
6393	Asia Pacific Business	3
6363	Global E-Business	3
6381	International Human Resource Management	3
6370	Managing Pay & Performance	3

Suggested Advanced Standing

Category 1 (18mths) – A Diploma in business discipline from any of the polytechnics in Singapore.

Code	Units	Credit Points
6349	Entrepreneurship	3
6392	Business Finance	3
6356	Introduction to International Business	3
6390	Consumer Behaviour	3
6380	International Marketing	3
7075	Leadership, Innovation and Change	3
6371	Marketing Management & Planning	3
6372	Marketing Research Methods	3
6354	Managing Human Resources	3
6366	Services Marketing	3
6418	Strategic Management	3
6393	Asia Pacific Business	3

Category 2 (24mths) – A Diploma in engineering or computing or other discipline from any of the polytechnics in Singapore.

Code	Units	Credit Points
5617	Accounting for Managers	3
6355	Introduction to Economics	3
4207	Introduction to Management	3
6357	Introduction to Marketing	3
6349	Entrepreneurship	3
6392	Business Finance	3
4977	Introduction to Business Law	3
6356	Introduction to International Business	3
6390	Consumer Behaviour	3
6380	International Marketing	3
7075	Leadership, Innovation and Change	3
6371	Marketing Management & Planning	3
6372	Marketing Research Methods	3
6354	Managing Human Resources	3
6366	Services Marketing	3
6418	Strategic Management	3

Category 3 (36mths) – A Diploma in a related business discipline from a recognised institution or 2 GCE “A” level at Grade C.

Code	Units	Credit Points
5617	Accounting for Managers	3
6355	Introduction to Economics	3
4207	Introduction to Management	3
6357	Introduction to Marketing	3
5123	Business Statistics	3
6349	Entrepreneurship	3
6392	Business Finance	3
6348	Information Systems in Organisations	3
4977	Introduction to Business Law	3
6356	Introduction to International Business	3
6390	Consumer Behaviour	3
6380	International Marketing	3
6379	Internet Marketing	3
6371	Marketing Management & Planning	3
6372	Marketing Research Methods	3
6354	Managing Human Resources